How To Create a Gift Guide for Your Blog (That Actually Makes Money)
September 2, 2021
It’s no secret that one of the best ways to make money every holiday season is through gift guides. So here you’ll learn how to create a gift guide for your blog so that you don’t miss out on the holiday cash flow that circulates the internet each year.
And because the holidays come with so much cash, gift guides are becoming more popular amongst bloggers of all niches for this exact reason. Not only are they used as an easy way to suggest the perfect gifts for people’s loved ones, but they’re great for affiliate marketing too.
So let’s dive right in and teach you how to create a gift guide for your blog, no matter your niche.
Disclaimer: Please note this post may contain affiliate links. This means I may receive a commission if clicked at no extra cost to you. Though the opinions remain my own
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Table of Contents
What is a gift guide?
Gift guides are blog posts that list products or services that your readers can buy for a given person.
Bloggers create these to recommend certain gifts that can also help readers discover new suggestions they might not have heard about before.
And if a reader is on edge about a certain product, finding that same product recommendation as a gift idea will make it easier for them to decide whether it’s the right gift or not.
Why should you create a gift guide for your blog?
Now gift guides don’t only make it easy for readers to find the perfect gift, but it’s also the perfect opportunity for you to generate easy sales too.
In these types of blog posts, you’re recommending products and services you believe will be a good fit for your audience. Therefore, readers are trusting your expertise and are likely to go with your suggestion.
It’s the perfect mix for generating affiliate marketing sales and driving traffic to your online shop, whether it’s for digital products or physical goods.
Plus, it’s a great way to boost blog traffic around the holidays as many people are searching up various types of gift guides. In fact, the Profitable Bloggers Holiday Guide mentions how you could actually see a dip during the holidays if you don’t have some type of holiday content on your site.
For that reason, all niches should have a couple of gift guides on their website and here, you’re about to learn exactly how to create a gift guide for your blog.
Creating a gift guide can be as simple or complex as you want it to be, but there are a few things to keep in mind when creating it.
Below are some guidelines to follow when creating your gift guides.
Identify Who the Gift Guide is For
The first thing you want to do is identify who the gift guide is for.
Who’s giving the gift? Who are they giving it to? What’s the occasion?
And from there, you still want to break it down a bit further so that you can add various subcategories into your post.
What’s that person into? What type of products or services do you think they would really like?
These questions are ones you’ll want to think about beforehand as the more specific you can get in your guide, the higher chances of you getting a sale (or two).
Target the Right Long-Tail Keywords
From there, the next thing you want to do is keyword research.
You’ll want to start with simple keywords describing what you answered above. For example, “gifts for moms” and then see what populates in a keyword research tool like KeySearch here.
When you do this, you’ll notice that it may give you different variations for the keywords you entered. However, to increase your chances of having your blog post appear closer to the top of the search results, aim for long-tail keywords.
Although you’re searching for long-tail keywords, try not to include specific holidays (if you can).
You’ll want to do it this way so that your gift guide can be repurposed for every holiday instead of just one.
Now, I know that sometimes it may be hard to find good keywords that don’t include a holiday so it’s totally up to you on what you think will be best for your site. In some cases, it might make sense to make it holiday-specific.
But do note that a “Christmas gift ideas for grandma” gift guide will only make sense to promote during the winter holidays versus “custom gift ideas for grandma.” The second phrase is one you’ll be able to promote no matter what holiday is approaching whether it’s a birthday, Christmas, Mother’s Day, etc.
All you’ll have to do is create new graphics for each holiday and adjust your title according to the season. But hey, I’m getting ahead of myself here LOL. We’ll talk about promotion further down.
Once you have found the long-tail keyword phrase you want to target, you can begin researching the products or services that best suit your gift guide blog post.
You can start by listing out your own personal recommendations, including any of your own relevant products.
From there, you can begin to do some research on Google or Amazon to see what gifts are trending and which have high ratings. And if you’re an Amazon affiliate, these gift ideas would be perfect to add to your list as Amazon has high conversion rates.
This leads me to the next point, adding affiliate links to your gift guide.
When adding your affiliate links to your post, a good practice is also to check if they have any HTML codes with the image of the product you’re recommending.
The reason why you want to include images is because the reader’s eyes are more drawn to them. So by adding several images of the products you’re recommending, the higher chances of them actually being clicked on.
However, if the affiliate doesn’t have any HTML codes for you to use, you have three options:
You can reach out to the brand and request to use their product images on your site. You can do this by contacting the affiliate manager email listed in the affiliate network
Alright, since you now know how to create a gift guide for your blog, it’s time to talk about promoting it. Because hello… you want to let readers know that your gift guide exists right? LOL
Below are the several places where you can promote your gift guide.
Pinterest will probably be the best place to promote your gift guide and you’ll want to get your pins published there early each year.
Since your post is *hopefully* evergreen, you can batch create new pins for every holiday and set them up in Tailwind to auto-post each year. Tailwind is the top scheduling app bloggers use to schedule out pins in advance, making it super easy on you.
In Tailwind, you can also add your pin to Tailwind Communities which is where other bloggers look to find more pins to share to their own boards. Test Tailwind out for free here and see exactly how this can simplify your pinning strategy.
If you have your own Facebook group, you should definitely share your guide there. This is especially because your group members enjoy the niche you’re in and want to learn more about it from you.
Plus, they may even share it with their friends which brings more eyes to your post and group.
If you’re a member in someone else’s group that’s related to your niche, be sure to check the rules to see if self-promotion or blog links are allowed. Not all groups allow this, so it’s important to check before you leave your link or you’ll risk being removed from the group.
Blogging groups with share threads are also a good place to add your blog link to when just starting out. Share threads are where bloggers help share each other’s content. If you’re looking for a supportive Facebook community where you can participate in these, join my Facebook group here. We’d be happy to have you!
All social media platforms are great outlets for sharing your gift guide. However, you don’t have to share them all if you’re not active in them.
Pick and choose which social media platforms you’re most active in and which ones your audience hangs out in. It could be Facebook, Instagram, Twitter, etc. and this is where you would want to share your post.
To make social media sharing quicker and easier, you can use a social media scheduling tool like Publer (which is what I use), and set your blog posts to share on autopilot.
Time to Create Your Gift Guide
Like I said, the holidays are a great time to make money online as people are searching the internet for items to buy. So definitely take advantage of it and use these guidelines to help you write the perfect gift guide (one that actually makes you money).
So now that you know how to create a gift guide for your blog, who will you be writing one for? Do you have any additional questions on creating gift guides? Please share your thoughts below as I would love to hear from you!
And remember, there is always something to be happy for… Cheers to blogging! What are you cheering to today?